MKTG CLASS Essay Example | Topics and Well Written Essays - 250 words

MKTG CLASS - Essay Example Although it is a very old brand (154 years), it needed a lot of restoration work in the present economic climate. She says that in the planning stage many basic questions were asked. New plans were devised to come up with better products. The customers were segmented on the basis of their geographical locations. After the planning, she removed much inefficiency within the company. Millions of pounds were saved but not at the cost of staff. Instead the company spent more money on renovating the stores and making them look more attractive. The presentation then focuses on the ‘soft strategies’. New methods were devised on the backbone of digital technology in order to lure the customers. Burberry now frequently organizes fully choreographed live webcast. The video shows people all around the world watching runway shows live in the Burberry showrooms. All the crucial information about new products, stores, shows etc is provided on the internal website. Travelling road shows are also organized as a part of CRM. The focus of the presentation then shifts towards the human element of the company. Angela says that they hire smart and like-minded people for their brand and organize awards in order to appreciate and motivate them. The company wants to project its modernity through every aspect of its business. For this reason, the Burberry headquarter has a futuristic look with energy saving features to it. But the innovation doesn’t stop with the building. The company has created its own social media website. Customers throughout the world are kept informed through Facebook and live stream shows. The presentation then ends with Angela assuring the audience of her team’s sincerity towards making Burberry a hugely successful

English Exit Letter Essay Example | Topics and Well Written Essays - 500 words

English Exit Letter - Essay Example My interest in writing suddenly came back and I realized it isn’t such a laborious task at all. One only has to put his thoughts into words until these words produce sentences and sentences form paragraphs. This I can accomplish quite easily when I’m in the mood. But when I’m not, I could just stare at the emptiness of my computer screen, wishing the hyperactive cursor to do the job for me. Writer’s block, they called it. Every writer, I believe, will have to deal with it time and time again. Putting thoughts into words is a piece of cake. To keep it structured though is another story – a skill a have yet to master. Happily, this problem seems to persist only in my informal essays. Formal is much more precise, topic clearly defined, making it easier for me to discern which information needs to be included and which one should be eliminated. With informal essays, it’s as if I’m just talking to someone about something so passionately that I tend to ignore unity and coherence within my paragraphs. I was told that, when used properly, this free flowing method in writing could actually become an asset, so it isn’t such a bad thing after all. I could hardly tell if my old writing process was in fact a process. For all I know, I simply wrote. I was adamant to follow my own style, which I liked to call a process, despite being aware that it’s not always recommended. Though this may not be such a dramatic change, this course taught me the formal discipline in writing which I consider to be a significant improvement. Planning, I learned, is indeed a very crucial stage in writing in order to come up with an effective output. This enabled me to explore other genres such as informative and compare and contrast